Town’s Bikers Targeted in Conservative Run County Council Road Safety Campaign

Bikers from Tamworth and across Staffordshire are being targeted in a new campaign to help promote safer riding and improve road safety.

The ‘Staffordshire Bikers Breakfasts’ events are part of a new campaign being rolled out by the Staffordshire Safer Roads Partnership. The campaign aims to promote safer riding amongst the county’s bikers, with the events offering advice, the opportunity to access training courses and the chance to have their riding skills assessed.

Cllr Mark Winnington, Staffordshire County Council’s Cabinet Member for Economy and Infrastructure and a biker himself said, “Keeping our roads safe is one of our top priorities and this includes helping our bikers to improve their riding skills when out on the county’s roads.

“The breakfast events we’ve held so far have been very successful and are giving bikers a great opportunity to learn more about the importance of safer riding. And all over a bacon bap and coffee with their fellow bikers.

“Recent figures show that Staffordshire is still amongst the top three counties for road safety in England, which is a record we are proud of and will continue to work hard at to improve even further.”

This event is just one of a number of schemes that the Staffordshire Safer Roads Partnership runs, which has seen a steady fall in the number of motorcyclists killed or injured on the county’s roads. Rider error accounts for a high proportion of all motorcycle deaths and serious injuries and campaigns such as our Bikers Breakfasts, ‘Ride it Right’ and ‘Bike Sense’ help bikers develop the necessary skills to ride safely.

Tamworth’s Biker Breakfast is being held on Saturday 19th July at Sutton Motorcycles and will run from 9am to 3pm. For further details on the event search for Staffordshire Bikers Breakfasts, email bikers@staffordshire.gov.uk or call 0300 111 8012.